The rise of online shopping has made bricks and mortar stores work hard for their dollar. It is easy to shop online – so retail stores must offer something that the internet can’t provide. Combining innovative design with practical retail considerations will achieve the perfect shopping environment, for both customers and retailers. Strike the perfect balance between beauty and business with a calm, but warm atmosphere, using materials that inject colour and texture. Accent colours can be used to highlight different sections such as food courts and break-out areas.